ALL CASES
GTS
Como ajudamos a GTS a organizar sua operação comercial e transformar seu site em um canal ativo de geração de negócios.
Project type
Digital Product
Project type
Digital Product
GTS is a company with industrial and commercial operations that works with technical products and has an operation distributed among resellers, representatives, and internal teams.
As the operation grew, the need arose to better structure its digital channels and organize commercial workflows, which were spread across different tools and processes.
The problem
A fragmented operation and a website that did not communicate the company's value
GTS's commercial operation was distributed across different areas, such as customer service, sales, marketing, and after-sales, without clear centralization.
As the operation grew, this began to bring some challenges, such as difficulty in tracking leads, less visibility into the customer journey, and a lack of consistency in the sales flow across different channels.
In addition, reliance on manual processes and disconnected tools made the operation slower for resellers, representatives, and internal teams, impacting response time, support, and the standardization of communication.
There was also room to increase the autonomy of field users, such as salespeople and resellers, especially in accessing information, materials, and opportunity tracking.
The solution
Structuring an integrated platform with website, system, and lead management
To address this scenario, we developed two main projects in an integrated way:
a new website with CMS, focused on clear communication and content organization
a complete system for lead management, resellers, and commercial operations
Structuring GTS's commercial operation with more integration and efficiency
See how we organized the lead journey, connected systems, and transformed the website into an active channel supporting sales:
Centralization and organization of the commercial operation
We structured a single platform to connect customer service, sales, marketing, and after-sales, reducing fragmentation and organizing operational workflows. The focus was to provide greater visibility into the lead journey and make the sales process more consistent.
Lead management and process automation
We developed a system to capture, organize, and track leads in a structured flow, integrating different entry channels. This helped reduce manual dependencies and speed up the sales team.
Creation of a platform for resellers and sales support
We built a dedicated environment for resellers and representatives, with access to content, technical materials, and training, directly supporting the sales process and increasing user autonomy.
Website redesign focused on communication and product
We restructured the website to move away from an institutional model and communicate the company's products and services more clearly. Navigation was reorganized to make understanding easier and support opportunity generation.
Improving the experience and organization of information (UI/UX)
We adjusted the content hierarchy, improved page readability, and structured navigation to make it smoother and more intuitive. We also applied accessibility best practices to ensure greater clarity and consistency in the experience.
Channel integration and service automation
We implemented integrations with WhatsApp and automations for lead capture, connecting customer service directly with the commercial operation and ensuring that information reached the system in a structured way.
AI in the development process
With the application of Artificial Intelligence throughout the entire software development lifecycle (SDLC), the GTS project gained speed and consistency, significantly reducing the time required for the initial and implementation stages.
From product definition to feature delivery, AI was incorporated as an active part of the process, supporting the team in structuring, developing, and validating deliverables.
In this project, Artificial Intelligence was used to:
structure the PRD (Product Requirements Document), including modules, business rules, user stories, acceptance criteria, and test cases;
map navigation flows through diagrams, organizing the interaction logic between features;
support the technical planning of features, structuring tasks and suggesting implementation approaches;
develop features with assisted code generation, with continuous validation by the technical team;
create unit tests automatically, contributing to greater coverage and consistency in deliverables.
As a result, the requirements definition stage, which would traditionally take days or weeks, was reduced to just a few hours, representing up to an 80% reduction in the time for this stage, accelerating the start of development and bringing more clarity to the project.
A more structured operation and a more efficient sales process
The new structure brought more organization to GTS's sales operation, connecting teams, centralizing lead management, and organizing workflows in a single environment.
With less dependence on manual processes and disconnected systems, teams and resellers can operate with greater agility and autonomy.
We turn business needs into digital solutions, connecting strategy, design, and technology to create consistent, adaptable products ready to evolve alongside each company's growth.
Let's talk?
Have a technical problem, an idea to validate, or a product that needs to evolve? UEEK gets involved at any point in the process. Let’s understand your challenge before proposing any solution.
- let's talk
ALL CASES
GTS
Como ajudamos a GTS a organizar sua operação comercial e transformar seu site em um canal ativo de geração de negócios.
Project type
Digital Product
Project type
Digital Product
GTS is a company with industrial and commercial operations that works with technical products and has an operation distributed among resellers, representatives, and internal teams.
As the operation grew, the need arose to better structure its digital channels and organize commercial workflows, which were spread across different tools and processes.
The problem
A fragmented operation and a website that did not communicate the company's value
GTS's commercial operation was distributed across different areas, such as customer service, sales, marketing, and after-sales, without clear centralization.
As the operation grew, this began to bring some challenges, such as difficulty in tracking leads, less visibility into the customer journey, and a lack of consistency in the sales flow across different channels.
In addition, reliance on manual processes and disconnected tools made the operation slower for resellers, representatives, and internal teams, impacting response time, support, and the standardization of communication.
There was also room to increase the autonomy of field users, such as salespeople and resellers, especially in accessing information, materials, and opportunity tracking.
The solution
Structuring an integrated platform with website, system, and lead management
To address this scenario, we developed two main projects in an integrated way:
a new website with CMS, focused on clear communication and content organization
a complete system for lead management, resellers, and commercial operations
Structuring GTS's commercial operation with more integration and efficiency
See how we organized the lead journey, connected systems, and transformed the website into an active channel supporting sales:
Centralization and organization of the commercial operation
We structured a single platform to connect customer service, sales, marketing, and after-sales, reducing fragmentation and organizing operational workflows. The focus was to provide greater visibility into the lead journey and make the sales process more consistent.
Lead management and process automation
We developed a system to capture, organize, and track leads in a structured flow, integrating different entry channels. This helped reduce manual dependencies and speed up the sales team.
Creation of a platform for resellers and sales support
We built a dedicated environment for resellers and representatives, with access to content, technical materials, and training, directly supporting the sales process and increasing user autonomy.
Website redesign focused on communication and product
We restructured the website to move away from an institutional model and communicate the company's products and services more clearly. Navigation was reorganized to make understanding easier and support opportunity generation.
Improving the experience and organization of information (UI/UX)
We adjusted the content hierarchy, improved page readability, and structured navigation to make it smoother and more intuitive. We also applied accessibility best practices to ensure greater clarity and consistency in the experience.
Channel integration and service automation
We implemented integrations with WhatsApp and automations for lead capture, connecting customer service directly with the commercial operation and ensuring that information reached the system in a structured way.
AI in the development process
With the application of Artificial Intelligence throughout the entire software development lifecycle (SDLC), the GTS project gained speed and consistency, significantly reducing the time required for the initial and implementation stages.
From product definition to feature delivery, AI was incorporated as an active part of the process, supporting the team in structuring, developing, and validating deliverables.
In this project, Artificial Intelligence was used to:
structure the PRD (Product Requirements Document), including modules, business rules, user stories, acceptance criteria, and test cases;
map navigation flows through diagrams, organizing the interaction logic between features;
support the technical planning of features, structuring tasks and suggesting implementation approaches;
develop features with assisted code generation, with continuous validation by the technical team;
create unit tests automatically, contributing to greater coverage and consistency in deliverables.
As a result, the requirements definition stage, which would traditionally take days or weeks, was reduced to just a few hours, representing up to an 80% reduction in the time for this stage, accelerating the start of development and bringing more clarity to the project.
A more structured operation and a more efficient sales process
The new structure brought more organization to GTS's sales operation, connecting teams, centralizing lead management, and organizing workflows in a single environment.
With less dependence on manual processes and disconnected systems, teams and resellers can operate with greater agility and autonomy.
We turn business needs into digital solutions, connecting strategy, design, and technology to create consistent, adaptable products ready to evolve alongside each company's growth.
Let's talk?
Have a technical problem, an idea to validate, or a product that needs to evolve? UEEK gets involved at any point in the process. Let’s understand your challenge before proposing any solution.
- let's talk
ALL CASES
GTS
Como ajudamos a GTS a organizar sua operação comercial e transformar seu site em um canal ativo de geração de negócios.
Project type
Digital Product
Project type
Digital Product
GTS is a company with industrial and commercial operations that works with technical products and has an operation distributed among resellers, representatives, and internal teams.
As the operation grew, the need arose to better structure its digital channels and organize commercial workflows, which were spread across different tools and processes.
The problem
A fragmented operation and a website that did not communicate the company's value
GTS's commercial operation was distributed across different areas, such as customer service, sales, marketing, and after-sales, without clear centralization.
As the operation grew, this began to bring some challenges, such as difficulty in tracking leads, less visibility into the customer journey, and a lack of consistency in the sales flow across different channels.
In addition, reliance on manual processes and disconnected tools made the operation slower for resellers, representatives, and internal teams, impacting response time, support, and the standardization of communication.
There was also room to increase the autonomy of field users, such as salespeople and resellers, especially in accessing information, materials, and opportunity tracking.
The solution
Structuring an integrated platform with website, system, and lead management
To address this scenario, we developed two main projects in an integrated way:
a new website with CMS, focused on clear communication and content organization
a complete system for lead management, resellers, and commercial operations
Structuring GTS's commercial operation with more integration and efficiency
See how we organized the lead journey, connected systems, and transformed the website into an active channel supporting sales:
Centralization and organization of the commercial operation
We structured a single platform to connect customer service, sales, marketing, and after-sales, reducing fragmentation and organizing operational workflows. The focus was to provide greater visibility into the lead journey and make the sales process more consistent.
Lead management and process automation
We developed a system to capture, organize, and track leads in a structured flow, integrating different entry channels. This helped reduce manual dependencies and speed up the sales team.
Creation of a platform for resellers and sales support
We built a dedicated environment for resellers and representatives, with access to content, technical materials, and training, directly supporting the sales process and increasing user autonomy.
Website redesign focused on communication and product
We restructured the website to move away from an institutional model and communicate the company's products and services more clearly. Navigation was reorganized to make understanding easier and support opportunity generation.
Improving the experience and organization of information (UI/UX)
We adjusted the content hierarchy, improved page readability, and structured navigation to make it smoother and more intuitive. We also applied accessibility best practices to ensure greater clarity and consistency in the experience.
Channel integration and service automation
We implemented integrations with WhatsApp and automations for lead capture, connecting customer service directly with the commercial operation and ensuring that information reached the system in a structured way.
AI in the development process
With the application of Artificial Intelligence throughout the entire software development lifecycle (SDLC), the GTS project gained speed and consistency, significantly reducing the time required for the initial and implementation stages.
From product definition to feature delivery, AI was incorporated as an active part of the process, supporting the team in structuring, developing, and validating deliverables.
In this project, Artificial Intelligence was used to:
structure the PRD (Product Requirements Document), including modules, business rules, user stories, acceptance criteria, and test cases;
map navigation flows through diagrams, organizing the interaction logic between features;
support the technical planning of features, structuring tasks and suggesting implementation approaches;
develop features with assisted code generation, with continuous validation by the technical team;
create unit tests automatically, contributing to greater coverage and consistency in deliverables.
As a result, the requirements definition stage, which would traditionally take days or weeks, was reduced to just a few hours, representing up to an 80% reduction in the time for this stage, accelerating the start of development and bringing more clarity to the project.
A more structured operation and a more efficient sales process
The new structure brought more organization to GTS's sales operation, connecting teams, centralizing lead management, and organizing workflows in a single environment.
With less dependence on manual processes and disconnected systems, teams and resellers can operate with greater agility and autonomy.
We turn business needs into digital solutions, connecting strategy, design, and technology to create consistent, adaptable products ready to evolve alongside each company's growth.
Let's talk?
Have a technical problem, an idea to validate, or a product that needs to evolve? UEEK gets involved at any point in the process. Let’s understand your challenge before proposing any solution.
- let's talk