An organized sales operation and a website that generates business
We helped GTS organize its sales operation and turn its website into an active channel for generating business.
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- Client
- GTS
- Sector
- Services
- Line
- Product engineering
- Deliverable
- Digital product
Technology
- Website with CMS
- Lead management system
- Reseller portal
- WhatsApp integration
- AI in the development cycle
A fragmented operation and a website that did not convey the company's value
GTS works in industry and trade with technical products and an operation spread across resellers, sales representatives and internal teams. Customer service, sales, marketing and after-sales worked without clear centralization.
As the company grew, it became hard to track leads and see the customer journey. Manual processes and disconnected tools slowed the operation down for resellers, representatives and internal teams, and field staff had little autonomy to access information and materials.
An integrated platform with website, system and lead management
Two integrated projects: a new website with a CMS, focused on clear communication, and a complete system for managing leads, resellers and the sales operation.
- Centralized sales operationA single platform connecting customer service, sales, marketing and after-sales, with visibility into the lead journey.
- Lead management and automationCapturing, organizing and following up on leads in a structured flow, integrating every inbound channel.
- Reseller platformAn environment with content, technical materials and training for resellers and representatives.
- Product-focused websiteFrom a corporate model to clear communication of products and services, supporting the generation of opportunities.
- UI/UX and information architectureContent hierarchy, readability and navigation reviewed, following accessibility best practices.
- WhatsApp integrated with salesLead capture automations that send structured information straight into the system.
AI in the development process
AI took part in the entire development cycle: it structured the requirements document (modules, business rules, user stories, acceptance criteria and test cases), mapped navigation flows, supported technical planning, generated code under continuous validation by the team and created unit tests.
The requirements stage, which would have taken days or weeks, dropped to a few hours: up to 80% less time, speeding up the start of development.
A more structured operation and a more efficient sales process
The new structure connected the departments, centralized lead management and organized the workflows in a single environment.
With fewer manual processes and disconnected systems, teams and resellers started working with more speed and autonomy.
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