All casesEvents · Product engineeringHudino

Real-time lead management for events

We built the Hudino Leads platform with AI-assisted engineering, so people who sell at events no longer depend on the event's own apps.

Client: Hudino
Sector: Events
Line: Product engineering
Deliverable: Web platform and app

Technology

AI-assisted engineering
Claude
WhatsApp integration
Credits and top-ups on the platform
Scalable architecture

Event tools that do not work for the people who need to sell

At entrepreneurship events, capturing leads is one of the most strategic activities, but event apps tend to be slow and unstable. At several events, an entire first day of lead capture was lost to failures, data disappeared and follow-up opportunities never happened.

Without a reliable tool, representatives left with no visibility into the contacts they had made, the BDRs back at the office received information late or incomplete, and follow-up missed the ideal window.

A platform of its own to capture, manage and activate leads

Hudino Leads covers the entire journey of a lead captured at an event. Each company buys credits on the platform (one credit, one lead), representatives log contacts in real time and every lead goes straight into the queue of the BDRs at the office.

Hot leads instantly receive a WhatsApp message with templates set up by the company. Cold and warm leads have their own templates, with personalized communication from the very first touch.

Built with AI-assisted engineering

AI was applied from the requirements document to delivery: modules, business rules and user stories, layout and interface design with Claude, external integrations, the security layer and assisted code generation.

The difference lies in the design pattern: instead of a vibe-coded architecture, the platform follows a pattern built to scale, with security, technical control and room to evolve, without giving up the speed of AI.