More visibility, clarity and relevance for Itaú Mulher Empreendedora
We built a new LMS for the platform that brings together content, programs and opportunities for women entrepreneurs, with an experience that lives up to the program's importance.
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- Client
- Itaú
- Sector
- Financial services
- Line
- Product engineering
- Deliverable
- Learning platform
Technology
- AWS
- Custom CMS
- CI/CD
- SAST, SCA and DAST
- External pentest
- WCAG
An experience that did not match the program's importance
The Itaú Mulher Empreendedora platform supports the growth of women entrepreneurs. As the initiative grew, the experience needed to become clearer, more accessible and better aligned with what its audience expects.
The platform had low visibility within the corporate website and an unclear structure: content was hidden and hard to navigate. The design and the information architecture did not reflect current standards, which hurt usability, engagement and the perception of the program.
Modernizing Itaú's digital experience with more clarity and relevance
A new website with a content management system, to improve navigation, strengthen communication and increase engagement with women entrepreneurs.
- A presence of its own for the platformIt stopped being a secondary section and gained a modern, clear experience aligned with its audience.
- New architecture and technology baseModern technologies, solid infrastructure and continuous delivery, with more performance and scalability.
- Complete CMS and management systemControl over content, users, courses and pages, in a structure that is easy to manage.
- Organized journey and contentCategories, filters, search and structured pages for more focused navigation.
- Scalable infrastructure on AWSHigh-availability DevOps, handling large traffic volumes with stability.
- Security in three layersIn the code, the infrastructure and the delivery, with CI/CD running SAST, SCA and DAST analysis and external pentests, to banking industry standards.
- Accessible UI/UXAn interface designed for women entrepreneurs, following WCAG guidelines, and a simple admin panel with content preview.
A modern, responsive platform that matches the importance of the initiative
With better distributed content and a more intuitive journey, access to the program's initiatives became smoother and more focused.
The platform evolved from a corporate section into an active relationship hub, and the clearer experience encourages more interaction with content, courses and initiatives.
We always dreamed of creating a digital space that truly captured the essence of Itaú Mulher Empreendedora. Turning that vision into a structured platform, with journeys and experiences aligned with what we had imagined, was a big challenge, and UEEK helped us make it happen.
Throughout the project, we were struck by the team's ability to listen, understand our needs and build tailored solutions, balancing creativity, technical excellence and very solid management. The result was a website that is still recognized today for its smooth navigation, its attention to every detail and its adherence to Itaú's brand guidelines.
The quiz, one of the platform's most innovative features, is a great example of the team's dedication to finding solutions that truly create value and personalize the whole user experience. Building with the whole team was very productive and a great surprise.
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