The launch website for the first 100% electric Lexus
Lexus Portugal needed to launch its first 100% electric vehicle without interfering with the communication of its hybrids, already well established in the market.
- Client
- Lexus
- Sector
- Automotive
- Line
- Product engineering
- Deliverable
- Launch website
Launching the electric car without creating noise for the hybrid line
Lexus Portugal, based in Porto, needed a website that conveyed the brand's goals for the new electric car clearly and with impact, without creating noise between its different product lines.
Tested with personas and designed to showcase the electric car
We ran usability tests with personas and created wireframes to validate the flows. In-person meetings with the client ensured an exact understanding of the goals.
The website was designed to be intuitive, with a design that highlights the new electric vehicle without pulling focus from the communication of the brand's other products.
The electric car in the spotlight, the hybrid line in its place
An intuitive website, validated with users, that presents the first electric Lexus while keeping the communication of the brand's other models clear.
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