Lexus

Digital Product

MADE VIA

UEEK LAB

THE CHALLENGE

Lexus Portugal, based in Porto, needed to launch its first 100% electric vehicle without interfering with the communication of its already established hybrid vehicles in the market. UEEK faced the challenge of creating a website that clearly and impactfully conveyed the brand's objectives, without creating noise between the different product lines.

THE SOLUTION

To ensure the best experience, usability tests were conducted with personas and wireframes were created to validate the flows. The project involved in-person meetings with the client, allowing for an exact understanding of the objectives. The website was designed to be intuitive, with a design that highlighted the new electric vehicle, without diverting focus from the communication of the other products of the brand.

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We help turn innovative ideas into reality, fix process failures through digital solutions, and design interfaces that enchant and engage. Committed to excellence and compliance with LGPD, we empower businesses to grow sustainably and securely.