The new website for the Meetz rebrand
Meetz organizes the B2B sales process, from diagnosis to implementation. The rebrand called for a new website, with animations and the blog's SEO fixed.
- Client
- Meetz
- Sector
- Services
- Line
- Product engineering
- Deliverable
- Corporate website
Technology
- Figma
- React
- Laravel
- Custom CMS
- WordPress for the blog
- Yoast
A website that no longer represented the brand
Meetz, a B2B prospecting hub, went through a rebrand that marked a new phase of investment and growth. The old website no longer represented the brand or the company's digital communication.
The new website had to follow the new positioning and include animations. The blog still had SEO problems, caused by incorrect settings and deprecated technology.
Designed screen by screen, with animations and a custom CMS
The interface was designed screen by screen in Figma, with prototypes of the animations. The website was built in React and Laravel, with security best practices, on-page SEO and Google Lighthouse optimizations.
A custom CMS avoids deprecation problems. WordPress remained only as the blog CMS, with Yoast, integrated with the website through an API, with no learning curve for the media team. Indexed URLs were preserved.
A website aligned with the new positioning, without losing SEO
A website with the new brand and its animations, a blog with fixed SEO and indexed URLs preserved.
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