CASES

CLIENT

MEETZ

PROJECT ID —

2

MEETZ

MEETZ

Responsive website

EXECUTADO VIA

UEEK LAB

THE CHALLENGE

Meetz is the most comprehensive prospecting hub in Brazil. Recently, the company underwent a significant rebranding, marking a new phase of investment and growth. An essential part of this rebranding was the launch of a new website, as the old one no longer represented the company's brand and digital communication. Although institutional, the new site needed to be aligned with Meetz's new positioning and include animations. Additionally, the project faced SEO issues on the blog due to incorrect settings and technology depreciation.

THE SOLUTION

The new project interface was carefully designed screen by screen in Figma, including animation prototypes. The website was developed using React and Laravel, following all best practices for security, on-page SEO, and optimizations for Google Lighthouse. To ensure the longevity and stability of the project, a custom CMS was created, avoiding issues of deprecation and incorrect updates. WordPress was kept exclusively as the Blog CMS, using the Yoast plugin, and integrated into the new site via API calls. This ensured that the media team did not face a steep learning curve when using the system. Care was taken with the already indexed URLs to avoid any losses.

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